In the past, men typically would not show as much concern for their appearance the way women do, which is why people usually hear more women than men having a facelift in Beverly Hills. When asked why the number of male clients has increased, facial plastic surgery veterans like Dr. Davis B. Nguyen, MD agree that hard times have made everyone think competitively, even down to their appearance. Brian, who was always conscious of his weight, finally turned to liposuction to remove excess fat around his belly, as well as the dreaded “love handles”. The other popular procedures include rhinoplasty, eye lifts, and treatment for gynecomastia, which removes fatty deposits around the breast to reduce the appearance of “man boobs”.